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Your .ORG & The Mobile Web

Thuy LeDinh - Mon, Feb 23rd, 2009

In the past few weeks several mobile web reports have surfaced illustrating the increased growth this service is experiencing. Last week at the Mobile World Congress held in Barcelona, Spain, the advances in several areas of the mobile web were discussed, with particular focus placed on the rise of smartphones enabling much more frequent user web access and playing an instrumental role in “recognition for the Mobile Web,” as stated in The Forrester Blog for Integrated Marketing Professionals. Additionally, AdMob, the world’s largest mobile advertising marketplace, announced that in January 2009 worldwide requests in their network increased 8% to 6.8 Billion. The Mobile Web is continuing to gain clout as a key space for those who are focused on raising the visibility for their product, service, or organization.


Photo by mac fun; Courtesy of Flickr

More and more mobile Internet sites are being created and made easy accessible through innovative technology. Having a mobile presence is becoming more than just a great way for organizations and individuals to gain a more global awareness and visibility for their cause – it’s becoming a necessity, essential to gaining readership, and achieving increased ROI. As the next installment in ORG Ambassador series, we’ve drawn on some important insights from Katrin Verclas, of Mobileactive.org, to provide some information on the importance of and options associated with developing and optimizing your .ORG web presence for mobile device access. We thought Katrin’s expert opinions would be useful to our community as the world continues to embrace mobile web access at an ever-increasing pace.

The following is an overview of some key points to consider.

  • Why should you consider a mobile version of your .ORG address?
  • What are the “real” limitations to the mobile web?
  • Why is it important to consider how you and your target users use your phones?
  • How do you go about mobilizing your site?

Creating a mobile web presence can help with raising overall visibility for your organization and grow its reach while also increasing utility and value your site provides to your users worldwide.

Check out Katrin’s thoughts on this and explore the possibilities of expanding the viewership of your website and reach of your organization and its mission!  View Katrin’s full Whitepaper, titled “Your .ORG and the Mobile Web,” and access helpful tips and expert insights to draw on as you consider establishing or enhancing your .ORG’s  mobile web presence.