Eatfreely.org, It's A Movement!
TV night brought an unexpected surprise my way via a commercial by Nestle’s Hot Pockets. While I admittedly tune-out some commercials, this one perked my ears. The commercial got my attention because it promoted an “Eat Free or Die” movement on www.eatfreely.org. I didn’t expect to hear a .ORG at the end of a Hot Pockets commercial, but that definitely got my attention. The .ORG Web site features more videos plus t-shirts, hats and “dastardly food laws” that cite state laws limiting the ability to eat, grow and/or sell food. The overall message is to “celebrate the right to eat wherever, whenever.”
The site is a great example of how corporations can leverage the power of .ORG to start their own movement – fun or serious. It’s also a good reminder that you don’t have to be a non-profit to register a .ORG for a cause or mission. So, whether you are educating the masses about healthcare reform or encouraging people to eat on the go, .ORG is an effective community marketing tool anyone or any business can use...well, freely.