Introducing the New.ORG Marketing Toolkit
With 326 existing Top Level Domains (TLDs) and many more on the way, it’s becoming increasingly difficult to keep up with the evolving Internet landscape – particularly for potential registrants and end users. Despite the growing number of TLDs, though, only a limited number are unrestricted and can be used by anyone, anywhere. Of those that can be registered universally, one thing is clear: .ORG is widely recognized as the place online to share ideas and knowledge and advance a cause. People trust the information they find on .ORG websites. In fact, a survey on consumers’ perceptions of domain names found that:
- 47 percent of people who are passionate about a cause would choose to register a .ORG domain name and
- 41 percent of website visitors trust information on a .ORG website.
Because websites built on a .ORG domain name are so trusted, they often rank highly on search engines. What’s more, registrants renew more than 83 percent of .ORG domain names each year – one of the highest renewal rates in the industry.
To help our channel, registrars and resellers, we’ve put together this toolkit for conveying the value of .ORG to potential registrants. The toolkit includes email marketing templates, website content, banner ads, videos and case studies – everything you need to show end users why and how .ORG can help them effectively reach and engage their audiences.
