ICANN, the Internet Corporation of Assigned Names and Numbers, is on a path to introduce new top level domains. At .ORG, The Public Interest Registry, we are considering this an opportunity to introduce fully internationalized domain names (IDN), bringing our long-standing best practices of managing the .ORG registry to advance the use of the Internet across the globe. A fully internationalized domain name would have the name and the .extension entirely in a specific language script. Why are we considering this? The answer is in our public interest motivation.