Lauren

Below is an article that was originally published June 22, 2011 on Advertising Age’s “GoodWorks” blog, written by The Public Interest Registry’s Lauren Price. 
 
"I've noticed an emerging trend in the domain name space as a result of the increasing emphasis on "doing good." Until recently, the domain strategy of choice was to use a single domain name extension to house all a company's online activity, while other addresses were selected purely as redirects or as brand protection maneuvers. Simply, the prevalent mindset was once a .com (or a .net or .org), always a .com (or .net or .org). But times -- and marketing plans -- are changing.

Today marks another key step in DNSSEC deployment. Congrats to Dan Kaminsky, chief scientist at Doxpara and one of our partners on the Practice Safe DNS campaign, on the release of his new code Phreebird.

Congratulations to marketing specialist – and our WhyIChose.ORG partner – David Meerman Scott on the launch of his new book, Real-Time Marketing & PR. Only on shelves for a matter of hours, and it’s already ranked No. 14 on Amazon’s bestseller list!

Inside Real-Time, David explores the proven steps to adapt your business to this increasingly fast-based and viral environment. Among the tips? Register a .ORG if you are looking to disseminate messages quickly and get the word out fast. “A ‘dot-org’ domain name is an excellent option…because it has an inherent reputation of trust, integrity, and credibility,” he writes. “The key here is to get the new site up very quickly, right at the time that people are eager to locate credible information on a breaking issue. This requires that a crisis plan is in place so that it can be implemented when appropriate. Part of that plan should include when and how to establish a stand-alone site and if a .org registration makes sense.”

At the Public Interest Registry, our continued commitment to security is rooted in ensuring our Registrars can protect their customers from attacks such as pharming, cache poisoning, DNS redirection, and domain hijacking.  We recently announced that three of our registrars, GoDaddy, DYNDNS.com, and NamesBeyond, have adopted DNSSEC and are offering added security protection to their customers.   To ensure that all of our registrars know what to consider as they plan out their DNSSEC implementation, I wanted to highlight a “

As the world’s third largest domain, Internet security takes utmost precedence at .ORG, The Public Interest Registry (PIR).  On June 23, we reinforced our commitment by announcing at ICANN Brussels that .ORG is now the first generic top-level domain (TLD) to offer full DNSSEC deployment.  Coming off the heels of this momentous launch, we are pleased that three leading registrars - GoDaddy, DynDNS and NamesBeyond – now support Domain Name System Security Extensions (DNSSEC) for .ORG domain names, adding an extra layer of security of all .ORG domain name holders. Simply put, registrars like GoDaddy, who handles more than 30% of web registrations worldwide, are now a critical player and influence in widespread DNSSEC deployment.