In 2011, ServiceNation hosted a convening of every major studio, network, talent agency, and guild in the entertainment industry to discuss veterans’ issues. The result was a year long discussion between many partners in Hollywood, at the Clinton Global Initiative domestic convening, and with the White House and other government entities. In a little more than a year, these conversations evolved into an unprecedented awareness and activation campaign led by the entire industry and aimed at changing the conversation in our country regarding veterans and military families. Got Your 6—a campaign named for a military term meaning “I’ve got your back”—intends to take significant steps toward bridging the growing civilian-military divide in this country. More than one million military service members will reenter civilian life over the next five years. In order to best inspire these individuals to success, the campaign works to ensure that they return home as civic assets and leaders who will reinvigorate our communities. Many Americans do not feel connected or comfortable with military and veteran culture, nor do they know what steps to take so show their respect and appreciation of those who serve our country in uniform. Got Your 6 focuses on the activation of the American public through six key pillars of veteran reintegration: jobs, education, health, housing, family, and leadership.